A CONCISE GUIDE TO MARKET RESEARCH

A CONCISE GUIDE TO MARKET RESEARCH

THE PROCESS, DATA, AND METHODS USING IBM SPSS STATISTICS

SARSTEDT, M. / MOOI, E.

85,00 €
IVA incluido
Disponible en 1 mes
Editorial:
SPRINGER
Año de edición:
2020
Materia
Derecho civil
ISBN:
978-3-662-58592-4
Edición:
3
85,00 €
IVA incluido
Disponible en 1 mes
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This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using.....

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