Búsqueda de LIBROS DEL AUTOR: lovelock ch

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  • SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
    SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
    WIRTZ, J. / LOVELOCK, CH.
    Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This book takes on a strong managerial approach presented through a coherent and progre...
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