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  ROUTLEDGE HANDBOOK OF POLITICAL ADVERTISING

  HOLTZ-BACHA, CH. /   / JUST, M.

  This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and el...

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