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  • THE STRATEGY ACTIVATION PLAYBOOK
    THE STRATEGY ACTIVATION PLAYBOOK
    ARIC WOOD
    Organizations spend over $160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail. Why? Because we forget the most important factor in successfully executing strategy: People. Our old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-mak...
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